Make it easy to reap rewards
Have you ever been to a web site where you simply could not figure out how to navigate around and given up in disgust? You are not the only one. Unless you make easy navigation a priority on your web site, you WILL lose your visitors in much the same way.
Just because you spend many many hours on your own web site, always remember that for your visitors, they need to be able to understand and recognise your layout in 30 seconds!
But my web site layout makes perfect sense to me!
One of the reasons the Internet has become so popular is, that it has become fairly easy to use. But with more and more people connecting, you should expect less and less computer experience.
Which is precisely what your web site design and layout must take into account.
While you should be able to expect a minimum in navigation skills from your visitors - they ought to know how to click on words and pictures to view other pages - you should not expect them to go for a treasure hunt on your web site to find the one link word that opens your Internet shop.
A good web site design should take the guess work out of the navigation and give the visitor the power to move around with ease. If you are unsure, simply use common sense. For example: When your home page comes up, is it immediately obvious that there are links you can follow?
If not, you may have problems. Think of the links as the map to your web site. If you do not give your visitors the map, they will get lost - and will probably not purchase from you, nor recommend you. In the exact same way that if you present your visitors with far too much information, too many links or things to do, you will again lose them in confusion, so keep it simple, and straight forward.
If you want a successful e-commerce business online then why not request an ecommerce consultation today!
