Ecommerce Advice
Your own Internet address
The correct name for a top level Internet address is domain name. Domain name is a Web site address that belongs to you exclusively. It is your 'domain' and may even contain your own name, such as www.wesh.co.uk No one else can use it.
It's like your own street address.
Your domain name should closely reflect your business name or what your business is about to make it easy to remember. Your Web site address should also always stay the same - so customers can always find you again.
Unfortunately finding such a domain name may not be easy, as many names have already been taken up. You can use up to 64 characters. However the shorter and easier to remember, the better.
There are also many extensions to domain names, such as .biz and .info, .co.uk, .org and more Domain names
Isn't a domain name permanent?
Unlike a street address a domain name is permanent for as long as you continue to pay for it but you can take your domain name with you if you decide to switch your web hosting company or ISP. This means even if you move, your customers do not have to learn a new address for you.
When an ISP gives you a free domain name, it is usually not a top level Internet address, but a name based on their own - such as www.my-ISP.com/homepages/username. They own the domain name and grant you a sub name. If you move on, you must give it up which will cost you all of your marketing efforts, and all the pages of your shop that get indexed in the top search engines will also lose your rankings.
Domain names also allow you to have your own email addresses, making you independent in this regard, too.
It is not hard to get a domain name nor very expensive. Just ask us to help you.
If you choose to host your web site elsewhere make sure they list you, not themselves, as the owner of the domain name as many have done in the past and still do today.
If you want a successful e-commerce business online then why not request an ecommerce consultation today!
